Past Projects
I designed the brand identity for WELL, a luxury gym set to open in Dubai, with a minimalist and futuristic design approach, embodying clean lines, innovation, and a sense of calm.
Krisp’s Restaurant branding is a masterclass in minimalist sophistication. Using a black and white palette, the design is pure and understated, with bespoke, hand-drawn elements that evoke a sense of quiet luxury. Every line, every detail is crafted by hand, ensuring that the brand feels both personal and timeless, inviting customers into a world of refined simplicity.
I developed the brand identity for KRUNCH RESTAURANT, a contemporary food concept defined by its bold personality and playful visual language. The branding centers around a distinctive illustrated character, designed to bring humor and approachability to the brand while reinforcing its focus on texture and sensory experience. A warm, earthy color palette paired with minimal yet expressive typography creates a strong and memorable visual presence. The overall identity balances simplicity with character, resulting in a cohesive system that feels modern, engaging, and instantly recognizable across physical and digital touchpoints.
NU is not just an ice cream; it’s a complete ecosystem born from the planet NU. Our guilt-free, organic ice creams are a gateway to a new world, where every bite is pure, natural luxury. The brand’s vibrant identity—anchored in Klein blue and crisp white—is embodied by our beloved mascots, the NU bunnies. Inspired by Arabic elegance, their sleek shapes and playful energy invite you into a universe of simple, yet exquisite goodness. Simply NU, simply good.
AUBE Collection is a luxury backpack brand that merges contemporary art and premium craftsmanship. Featuring bold abstract designs and sophisticated details, each piece is created for individuals who value exclusivity, creativity, and timeless style. More than a backpack, AUBE is a wearable work of art.
SOCIAL MEDIA CONTENT DESIGN
REVENT CHOCOLATES
I designed the brand identity for a new line of premium chocolates in Riyadh, aimed at the luxury market. I created a sophisticated visual language that blended modern minimalism with traditional Middle Eastern motifs, ensuring the brand exuded both elegance and heritage.
MORSEL CHOCOLATES
SOCIAL MEDIA CONTENT
Social Media Content Design for Morsel Chocolates Creative social media content design focused on elevating the Morsel Chocolates brand through visually engaging graphics, cohesive brand storytelling, and premium product presentation. The content was developed to strengthen brand identity, increase audience engagement, and showcase the artisanal quality and indulgent experience of Morsel Chocolates across digital platforms.
KRISP RESTAURANT
SOCIAL MEDIA CONTENT
KRISP RESTAURANT – Content Design
The content design for a restaurant’s social media—such as Krisp—should focus on appetizing visuals, brand personality, and a consistent aesthetic. The goal is not just to show food, but to build a recognizable identity that makes people crave the experience.
REVENT CHOCOLATES
SOCIAL MEDIA CONTENT
Revent Chocolates – Content Design
Designed and developed a series of social media content pieces that capture the premium essence and distinctive identity of Revent Chocolates. The visual strategy combined elegant layouts, compelling product photography, and cohesive branding elements to create a strong and recognizable digital presence. Each piece of content was crafted to highlight the quality.
MOTION GRAPHIC DESIGN
EID AL FIRT This motion graphics piece was created by me using artificial intelligence, to celebrate the launch of the new chocolate collection on this special day.
This vibrant motion graphics video for the food brand TRUSS uses bold, eye-catching pinks and greens. A young man winds a ribbon around his finger, revealing the tagline ‘WOW,’ adding a sense of playful intrigue.
This AI-driven motion graphics video showcases the Brunch Room with a green British phone booth, releasing heart-shaped balloons that float into the air, adding a magical, romantic touch.
This black-and-white motion graphics video, inspired by the 1920s, features the New York skyline in the background with a vintage building. At the top, the Macenzi logo appears, and on the right side, a translucent photograph of one of the founders subtly emerges, evoking a timeless, elegant atmosphere.
This black-and-white motion graphics video, created for Society & Soul, is titled ‘L’Amour’ and celebrates Valentine’s Day. Using elegant monochrome visuals, it evokes timeless romance and emotional connection
This motion graphics piece for Morsel Chocolates is set in a Parisian-style courtyard seen from the inside, with intricate architecture rising around. From below, the camera looks up to a sky filled with giant flowers swaying in the wind. In the center, the text reads ‘Offrir avec élégance by Morsel,’ evoking refined elegance and timeless luxury.