Past Projects
I designed the brand identity for WELL, a luxury gym set to open in Dubai, with a minimalist and futuristic design approach, embodying clean lines, innovation, and a sense of calm.
Krisp’s branding is a masterclass in minimalist sophistication. Using a black and white palette, the design is pure and understated, with bespoke, hand-drawn elements that evoke a sense of quiet luxury. Every line, every detail is crafted by hand, ensuring that the brand feels both personal and timeless, inviting customers into a world of refined simplicity.
I developed the brand identity for KRUNCH, a contemporary food concept defined by its bold personality and playful visual language. The branding centers around a distinctive illustrated character, designed to bring humor and approachability to the brand while reinforcing its focus on texture and sensory experience. A warm, earthy color palette paired with minimal yet expressive typography creates a strong and memorable visual presence. The overall identity balances simplicity with character, resulting in a cohesive system that feels modern, engaging, and instantly recognizable across physical and digital touchpoints.
NU is not just an ice cream; it’s a complete ecosystem born from the planet NU. Our guilt-free, organic ice creams are a gateway to a new world, where every bite is pure, natural luxury. The brand’s vibrant identity—anchored in Klein blue and crisp white—is embodied by our beloved mascots, the NU bunnies. Inspired by Arabic elegance, their sleek shapes and playful energy invite you into a universe of simple, yet exquisite goodness. Simply NU, simply good.